Restaurants play a major role in present generation of urban population. They are important even in suburban lives too. But they have a more critical role to play in urban family lives.
Restaurants are no longer mere eating joints. Restaurants do have their reputation for the menu they serve or specialties they provide in food items, but there are other factors equally important to make a restaurant popular choice among its clients.
Present scenario of urban life is full of stress, fatigue, running against time, and such many more issues. Days pass without family members even exchanging few words among each other. Majority of family members are burdened with multiple tasks of professional and family life keeping them exhausted. Even children in the family are no exception. Here, Restaurants play a very vital role of rejuvenation and reunion for the family.
Families visit a restaurant on Sundays or holidays. They plan to eat outside. This is an opportunity for them to get out of the old rot of daily life. Here, the menu of the restaurant is important, but more important is the atmosphere provided by the restaurant. The families want to eat good, healthy food but they also want to spend quality time with each other while they enjoy their food.
Here, those restaurants become successful in drawing the customers which, besides serving excellent food, also take care of providing a relaxing, comfortable atmosphere to the customers. Contrary to the pomp and show, a mellow, mild interior draws the customers in their comfort zone and they instantly feel at home.
Restaurants that invite people to become fresh again for the hardships of life for another whole week along with enjoying a very good food of their choice are the star restaurants for the customers. Party and special occasions, events etc may call for extra loud atmosphere in restaurants, but it is an absolute No No for regular customers who are the real brand bearer of the joint.